03/15/2011 (extract)

DirectStreams’ Digital Hub
revolutionizes Corporate Communication with Sofitel®

DirectStreams has developed a revolutionary solution to create and manage Corporate Marketing and Communication content on iPad®.

DirectStreams’ Digital Hub plateform allows for centralized management, creation and distribution of multimedia interactive documents.

Content distribution is made in real time on the iPads® of the 120 Sofitel hotels through the
«So Connected » application which has been developed in collaboration between DirectStreams,
the Sofitel® Marketing Department & the ACCOR® group Innovation Department.